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Neustar and Tomorrow Networks Announce Strategic Partnership to Engage with Healthcare Audiences on Mobile
Partnership enables healthcare and lifestyle marketers to precision-deliver campaigns at scale using advanced data and geo-targeting approach
March 15, 2016 – STERLING, Va.— Neustar, Inc. (NYSE: NSR), a trusted,
neutral provider of real-time information services, today announced a strategic
partnership with Tomorrow Networks (a division of Aptus Health), a leading
provider of data-driven mobile solutions focused exclusively on the needs of
healthcare and lifestyle marketers. The partnership fuses Neustar’s authoritative
identity with Tomorrow Networks’ advanced geo-targeting capabilities to help
marketers deliver strategic mobile marketing campaigns at scale and with laser-
focused granularity.
Reaching a healthcare audience has traditionally been limited to a publisher-
specific model: one in which the consumer is compelled to search for healthcare
information housed on topic-specific content hubs. With this partnership, Neustar
combines its AdAdvisor® Audiences profiles with Tomorrow Networks’ geo-
targeting segmentation capabilities to deliver personalized consumer interactions
at the right time with hyper-local precision. The data drives precisely targeted and
relevant campaigns that are executed across Tomorrow Networks’ mobile
audience segments—delivering a highly personalized experience that leads to
superior results.
“Neustar’s leadership in authoritative identity – a single, accurate view of
customers across multiple touchpoints – helps data-driven marketers deliver
greater value and ROI,” said Brian Foster, SVP of Information Services, Neustar.
“By partnering with Tomorrow Networks, we are creating and delivering digital
experiences that are more relevant for healthcare consumers than ever before.”
Tomorrow Networks’ ConditionLocator™ data management platform provides
customers with the ability to build a scalable marketing strategy based on
rigorous data analysis; execute a mobile campaign leveraging geo-targeting
technology; and analyze the results based on point of sale ROI metrics. Neustar
PlatformOne™, an integrated marketing solution, offers Tomorrow Networks an
additional layer of intelligence to help marketers make informed decisions about
their media spend and assemble a more holistic view of their consumer health
audiences on mobile platforms.
“We are excited to bring Neustar’s expertise in consumer and attitudinal data into
Tomorrow Networks’ Condition Locator™ data management platform,” said Peter
Nilsson, CTO of Tomorrow Networks. “This partnership builds on our deep
experience using data and insights to better understand consumer health
engagement in real-world scenarios. The behavioral level data of Neustar,
combined with the hyper-local geo-targeting capabilities of the Tomorrow
Networks platform, helps us further refine our ability to deliver the right
messaging to our audience at a time that’s most contextually relevant to them.”
Source: http://mobilemarketingandtechnology.com/2016/03/15/neustar-and-tomorrow-networks-announce-strategic-partnership-to-engage-with-healthcare-audiences-on-mobile/
