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Addicted To Retail (ATR) presents: Nike Air Max Con Debut In Hong Kong, Tokyo and New York City.
With the third annual Air Max Day (Saturday, March 26), fans of the iconic sneakers were invited to celebrate at the first-ever Air Max Con.
The multi-day, multi-location sneaker convention — was held week in Hong Kong, Tokyo and New York City — bringing sneaker lovers together on an epic journey through the heritage, design and innovation stories of Air Max. They stepped into the shoes of a designer at the NIKEiD Studio, met the Masters of Air (through a film detailing the tales of nine of the world’s most devoted Air Max collectors), explored the newest HTM collaboration in the H-T-M Kitchen and shared their experiences with the sneaker community.
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