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Since its inception in 2003, Tesla has pushed the development of electric cars at a rate unmatched by any mainstream manufacturer. With niche cars like the Roadster and high-end electric saloons like the Model S, the Silicon Valley startup has a core following among cashed-up early adopters, but March 31 marks the date Elon Musk takes his project to the mainstream with the more affordable Model 3. So how did Tesla get here, and what challenges lie ahead?
Pinboard (MacAaron)
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