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Pursing a “buy anywhere” strategy? Key integration factors to know, by Kimberly Berneck, senior vice president of delivery, BTM Global
Thursday, February 9, 2017 10:55
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Whether you call it omni-channel, multi-channel, or a “buy anywhere” strategy, companies are scrambling to give their customers a consistent and secure experience anywhere. This convergence of brand experiences and environments is especially scrutinized when it comes to handling customer payments. Currently there are very few companies that are truly able to convert payment information […]
Source: http://mobilemarketingandtechnology.com/2017/02/09/pursing-a-buy-anywhere-strategy-key-integration-factors-to-know-by-kimberly-berneck-senior-vice-president-of-delivery-btm-global/
