(Before It's News)
Apple’s iPhone 7, unveiled in September 2016, included a big surprise: no headphone jack. Rather, iPhone 7 users can wear innovative wireless headphones—called AirPods, which were created by Apple—that connect to the phone via Bluetooth Low Energy (BLE) technology. One group that ought to write thank-you notes to Apple for the switch is retailers interested […]
Source:
http://mobilemarketingandtechnology.com/2017/03/27/how-the-airpod-era-could-change-retail-marketing-by-sylvain-bellaiche-ceo-of-digital-social-retail/