The Real Reason Tutankhamun, Akhenaten, and Cleopatra are the Superstars of Ancient Egypt

Archaeology, like every discipline on Earth, cannot be free from the rules of marketing and public relations. The impact of promotion in media and other places affects the lives of millions of people. Sometimes the role of journalists and public relations experts becomes so significant that the descriptions of discoveries decide the position of a find in the scientific world. Sadly, very often the words of the journalists are more relevant to the acceptance of the discovery as an important one, than the true significance of the find.

Forgotten Stories

The time when the ancient remnants of a remarkable civilization started to appear from the sands of the desert, came before the beginning of the era of cameras. The adventurous stories of rebellious amateur archaeologists, like Italian Giovanni Battista Belzoni, took place without the making of photo and video documentation. Therefore, the story about a man who uncovered from the sands of the desert most of the world’s legendary architectural treasures of Egypt, stays less attractive than the uncovering of the small tomb of young pharaoh Tutankhamun. A similar, sad fate touched the works of dozens of remarkable researchers whose work remains in the shadows of the more sensationalized stories. The reason for all these untold stories probably comes down to inadequate press coverage and public relations at the time.