A Tip for Selling the Plants that You Grow.

People often ask me; “Mike, how can you sell plants that don’t even have leaves on them?  They look dead.”  And the  answer is, we use point of sale signs, often called bench cards.

These point of sale signs really help the customer make buying decisions.  They want to know what the plant looks like when it’s in bloom, what it looks like in the fall if it has an interesting fall color and how to care for the plants, where and how to plant them and how to use them in their landscape.

Point of sale signs allow the customers to shop for plants on their own.  The signs keep them shopping longer and pique their interest in plants that normally would not catch their attention.

Growers always ask me; “How do I make the signs?  Do you have a template I can use?”

Making the signs is super easy to do and you do not need, nor do you want a template.  Computer software is to finicky.  My template probably won’t work for you.  So the best thing is to just make the signs on your own computer in the word processing program that you are most familiar with.

Here’s a video we did showing off our point of sale signs along with some tips for making them and how we display them with our plants.

Questions or comments?  Post them below.