Infowars.com, radio personality Alex Jones’ virtual mecca for conspiracy theorists, preppers, and alternatively non-sheeple alike, is full of crap. But the most dazzling of this unique brand of insanitylies in its online market. Where you can buy a chance to save yourself from the New World Order—in bulk!!!!

Most of Alex Jones’ “cures” to what ail us (namely fluoride in our water, the constant threat of a nuclear strike, logical conclusions, etc.) are just some variant of iodine supplement. Mainly, they lay promise to the very fancy-sounding nascent iodine.

However what is nascent iodine? And how does it manage to deal with (fairly harmless) fluoridated water, cleanse our lungs, and do whatever the hell “X-2 Shield” is intended to do? According to Consumer Labs, it does not [emphasis added]:

“Nascent iodine” was used by the American mysticist, Edgar Cayce, to describe [a single atom of iodide unbound to any other atom]—apparently created by adding electromagnetic or another form of energy. However, when this free form of iodide is exposed to a positively charged ion, such as sodium or potassium, as it would be in a liquid supplement, it will bind with these to form sodium iodide or potassium iodide.

Therefore, if you are buying a supplement promoted as “nascent iodine”, it is most likely sodium iodide or potassium iodide. There do not appear to be any published, placebo-controlled studies on “nascent iodine” for thyroid support or any other use.

Essentially}, the instant any of this stuff is combined into a supplement, it becomes perfectly identical from the iodized salt on your table—just doled out at ridiculous, possibly dangerous doses. Because as mentioned by the National Institute of Health, “Potassium iodide should only be used in a radiation emergency, not in advance of an emergency to prevent sickness” and “adults should avoid prolonged use of doses higher than 1,100 mcg per day.”

Which happens to be unfortunate, looking at that Survival Shield X-2 gives you a solid dose of about 2,000 mcg per day. And the only genuine benefit offered? As mentioned by the Infowars site, “Proper iodine levels may provide support for normal response to environmental and dietary toxins.” So adequate iodine levels, which the huge greater number of Americans already receive thanks to iodized salt, maybe help you react normally to “toxins” in your diet. A normal reaction which would, of course, be illness. And all for the low, one time cost of $60 (currently on sale for $30!).

Needless to say, there is more than just “nascent iodine” included. In Lung Cleanse, for example, you’ll discover peppermint, plantains, and orange peels, which, other than being delicious, have no scientific backing for fighting “our toxic air.”

In addition to the iodine offerings, the Infowars store peddles assorted vitamin supplements at wildly inflated prices and with {sensational|breathtaking} names, like the vitamin B supplement “Secret 12.”

Many of which are offered for a fraction of the price at any drug store in the united states, and will have just the same typically negligible result.

On the other hand, that’s what They want you to believe. So might as well grab ten.

Image by Michael Hession

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