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The $5.97 Plant Pricing Model.
The most significant part of my life story.
I’ve been at this plant selling thing a long time and if You’ve Read My Story You Know That.
But I want people to know . . . When I started I was scared.
How do you know you can sell what you grow? That’s always the million dollar question. The answer is simple. If you grow nice plants, people will buy them. When Our Members Experience that for the First Time they are giddy with excitement. It’s why I do what I do.
When I made the decision to quit field growing which was the traditional way of growing plants, and only grow plants in small containers and sell them for $4.00 each, that was a bonafide crazy idea!!! Nobody had ever done that before because it was just plain “stupid”.
I didn’t believe that.
So armed with a tiny bit of experience selling a few plants at $4.00 each I changed my entire operation. From that moment on every single one of my plants would sell for $4.00. It was a crazy thing to do.
But, I knew that if I rooted the cutting, my only cost was a pot and soil. Less than 35 cents at the time. There was plenty of profit to be had. In fact, more than 400% profit! Not a business on the plant has those kinds of margins except us little growers.
It worked. I sold a ton of plants at $4.00.
So I raised the price to $4.97. I held My Last Plant Sale at this Location, in four weeks time we sold more than $25,000 worth of plants at only $4.97 each! And that was 2003!
Today I am struggling desperately to get back to one price for everything in the nursery. That’s my “Unique Selling Proposition”, every plant in the joint, only $5.97 each. I can’t wait to get back to that!
Because of that decision to do something that the rest of the plant growing world thought “Stupid”, today I have an amazing life. I’ve Been Building My New Nursery Since 2010 and I’ve loved every second of it. I can’t wait until once again, every single plant in the place is $5.97! I foolishly took a different route when I started at the new place, but I truly don’t like it.
Miniature Donkeys Running for President.
Today I have Miniature Donkeys that I Love to Death.
They are awesome! And . . . they The Donkeys are Running for President!
The Pepsi bottles? Yeah. It’s actually a difficult story to tell, but it’s important to who I am and how I arrived here, today. You Can Read that Story Here.
Magic will Happen!
Growing small plants has completely changed my life just as it has So Many of Our Members. You don’t have to grow thousands like I do, start out with 20, magic will happen.
Do not look at Pam’s hair!
This is my wife Pam, working diligently making$5.97 plants. She’s not happy that I took this photo because her hair wasn’t “done”. She’s spends a great deal of time with me at the nursery, keeping me organized, making sure the plants look great for our plant sales. She’s awesome!
Questions or comments? Post them below!
Source: http://mikesbackyardnursery.com/2016/04/the-5-97-plant-pricing-model/
