Stanley Milgram’s obedience study

Via Twitpic, an interesting historical souvenir: the original newspaper classified ad calling for participants for Stanley Milgram’s obedience study, perhaps the most notorious psychological experiment ever. Milgram pressured his subjects into administering (simulated) electrical shocks to an unseen victim, testing ordinary people’s willingness to comply with brutal commands from authority figures. The payment section should read, “$4.00 and a glimpse of the darkness inside your own soul.”