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Jay’s Blog: Business or Pleasure?
By Jay McAninch
USA -(Ammoland.com)- Why did you get into the archery business? What made you decide THIS was the industry worthy of your heart, soul and hard-earned cash?
Many people entered the archery business fueled by a passion for shooting bows and arrows. Some were consumed by bowhunting while a few enjoyed target archery.
Whether they were manufacturers, retailers, product distributors or communicators, our industry’s rank and file shared a commitment to archery and bowhunting that was — and remains — deeply personal.
In the 20th century’s final decades, our industry resembled a club or fraternity where few members were as familiar with business data as they were with their equipment’s technical specifics or their bowhunting heroes’ achievements.
Today, passion and bowhunting experience have become secondary to marketing, cost-effectiveness and operating efficiencies. With each passing year many ask, “What’s happening to our industry?”
To read more, click here.
About the Archery Trade Association (ATA)
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry.
This post Jay’s Blog: Business or Pleasure? appeared first on AmmoLand.com Shooting Sports News .
Source: https://www.ammoland.com/2017/03/jays-blog-business-or-pleasure/
