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Media consulting: Let me be your problem provider

Monday, August 13, 2012 23:30

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(Before It's News)

As a journalist covering business, I couldn’t help but notice that almost every type of business has started describing itself as a “solution provider.”

I don’t remember the exact date, but around 10 years ago, I realized this term had jumped the shark when I saw a plumbing company along the highway describe itself as a “solution provider.”

Even before this, however, I had already started replacing the word “solution” with “service” in stories, annoying numerous spokespersons along the way. Editors, though, never seemed to mind.

Also, throughout my 20-year career in the media, I have discovered that I’m one of those annoying people who incessantly uncover all the problems.

Therefore, in hopes of coining a new phrase and maybe picking up some consulting business as well, I want to be your “problem provider.” Don’t miss understand me. I don’t want to cause you or your business any actual problems. Rather, I would like to help you avoid any unneeded pain and misery.

Where am I going with this? Well, I admit it. I have buried the lead, a big no-no in the news business.

Therefore, here’s my nut graph: In addition to providing my services as a freelance journalist and developing news sites for my media business B.R. Hook, I am also now offering consulting services.

While my story count will likely drop, my knack for uncovering problems will hopefully be helpful.

Whether you need a news event covered, customized content, a speaker to talk about the latest trends within a specific industry, or someone to help provide your business or organization with specialized research, I will work along with you to customize services to meet your unique needs.

Feel free to contact me anytime. I’m ready, willing and able to be your “problem provider.”

By Brian R. Hook, [email protected], (314) 482-7944

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