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Errors in attorney web site
There is no doubt that the web sites are the powerful tools for propagating the name of the lawyers among the customers. But often the attorneys commit certain errors while promoting the Law Firm Authority with the help of the web sites using internet facilities. The common errors which the attorneys are found to commit are:
- Using single web site for marketing multiply field of activities and areas of practice.
- The wrong notion considering the digital form of business card bringing in the customers for ever.
- Attempting to save money by designing the web site by self.
Dedicated web site for a single practice area
The clients are always in a hurry and in a stressful condition when they try to find the lawyer for solving their issues. At that moment of time they are not in that intellectual equilibrium as to read through all your practice areas to search out the area of their particular interest. Faced with such a web site the clients would prefer to get away from the web site and plunge into some other. The web site is not designed to express your versatilities or tell the audience how great you are. The web site is singularly designed to get you more traffic which quickly converts into your customer. What is the use of such web site which drives away prospective customers? The attorney should not bother for the cost of hosting the web sites and go for as many web sites as the areas of practice. The aggrieved customer would be able to immediately get the right information from the web site and contact you. They will land into the web site directly from the search engines by entering the keywords of their required web site. Just think of the agony of the person who is trying to find a lawyer for claims of personal injury and is forced to go through the descriptions of criminal investigation etc. In contrast to this when the client directly gets into the personal injury details of a web site how happy he must be feeling
Digital business cards
The digital business cards give information about the lawyer, his qualification, the field of activity, credible cases handled with recognition, web site address and such other information. It is true that the customers want to gather all such data about the lawyer but it alone cannot bring in the new clients. The clients want to know the appointment details, some helpful advises in order to deal with the legal matters so that they can approach you for an appointment so that the matter progresses.
Self designed web site
Some smart attorney may feel that they are experts in the field of designing the web site and so develop the web site and get it hosted in the net. This can be fatal for the Law Firm Authority. The search engine optimization is not anybody’s job and it needs exclusively dedicated approach which can only be done by the experts of the SEO firms.
