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New Startup Lets You Buy Shares of a Cow Before It’s Slaughtered
Thursday, March 10, 2016 7:44
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Original article on OddityCentral.com – a blog on oddities and wacky news http://www.odditycentral.com/
Seattle-based startup Crowd Cow has introduced crowdfunding to the meat industry in a bid to promote the idea of sustainably raised meat. Through Crowd Cow, customers get to place their orders on specific cuts of a cow in the exact quantities they need. The cow is finally slaughtered only when it has ‘tipped’, which means that at least 67 percent of it has been claimed online. It sounds rather brutal to be placing bids on parts of a live cow, but according to co-founders Joe Heitzeberg and Ethan Lowry, this system actually promotes responsible and sustainable meat harvesting.
Source: http://www.odditycentral.com/news/new-startup-lets-you-buy-shares-of-a-cow-before-its-slaughtered.html
