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HSBC – your dna will be your data
I can’t work out whether this HSBC ad (photographed at London Gatwick Airport) is hinting at this:
DNA is an extremely robust way to store data, as evidenced by the information extracted from woolly mammoth bones, which date back tens of thousands of years. It is also incredibly small, dense and does not need any power for storage, so shipping and keeping it is easy, according to Nick Goldman from the European Bioinformatics Institute (EMBL-EBI) in Hinxton. [source TECHWORLD]
where that data might not necessarily be yours, in the same way that certain desperate people are often convincing into becoming drug mules, or later versions of this at your local ATM:
2013-02-01 00:47:01
Source: http://mikephilbin.blogspot.com/2013/02/hsbc-your-dna-will-be-your-data.html
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