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by alphasatori
1. Pressure from Above and Below
This form of manipulation is based on a knowledge of human nature. It’s a fact that most people want to be on the winning side. If it can be made to seem that “most people” support an idea, the vast percentage of a population will jump on the bandwagon in spite of the population’s original opinions. First, you create the impression from above; someone in government or in the media touts an idea. Then you push the idea from below: any demonstration or grassroots activity that you can have highlighted in the press can be used to give the impression that the average person supports the idea. You’ve now “sandwiched” the majority of the population. The average person will look above and see support for the idea, and will look below and see support there as well. They will then ask themselves, “Am I the only one who thinks this is crazy?” And, because an impression of vast support has been created (by a small number of people), the average citizen will then begin to change their opinion. Manipulators know that as far as control is concerned, it doesn’t matter what the truth is if you can create a belief in your target audience.