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7 Black Friday Tips for Businesses | Alex Noudelman
Curated by Alex Noudelman, Digital Marketing Strategist with over 7 years of experience. Contact Alex Noudelman if you have any questions.
Here are five easy tips for effectively marketing your business for Black Friday.
1. Get consumers to your store first thing in the morning! A great Black Friday promotion should include a time sensitive offer. For example, “The first 10 customers on Black Friday will receive 25% off their entire purchase!”
2. Start marketing your Black Friday sales weeks ahead of time. Black Friday shoppers are more intuitive than the average consumer. They are planners, and they are scoping the hot deals early to map out their entire day of Black Friday shopping.
3. Advertise exclusive deals on your social media pages. This is a great way to see the ROI from your social media first hand. For example, create a promotion specific to Facebook not advertised on any other medium so that your fans feel like they are getting a truly exclusive offer.
4. Advertise your Black Friday hours multiple times to ensure your customers know that you are going to be opening earlier and closing later than normal to accommodate their shopping needs.
5. Last but not least, add a holiday element to your business. This includes decorations, holiday music, refreshments, and even employees in holiday themed outfits (Santa, elves, red/green shirts, etc.) Creating a holiday environment in your store is key to keeping customers in the holiday shopping state of mind.
6. Encourage gift card purchases. Eight out of 10 shoppers had gift cards on their holiday shopping lists last year. Why not get a piece of that business in 2012?
7. Offer free setup. If a computer, TV, or other item isn’t ready to go out of the box, make setting it up — at the store or the customer’s home — part of any Nov. 23 purchase.
