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Alex Noudelman – Tips To Amp Up Your Social Media Campaigns in 2015
By Alex Noudelman
So many of our business-related tasks take up a great deal of time. There are projects to tackle, employees to direct, products to create. There are many things on the to-do list that take hours, days, and weeks to complete. The last thing you want to see clogging up your work day is marketing on social media.
When it comes to social media marketing, we don’t want to spend too much of our day tweaking and updating accounts. It is supposed to be a way for us to reach out to our audience without having to put in too much time. Luckily, there are plenty of tips on how you can get a lot of results from a simple task.
Here are some of the quick tips that you can use to amp up your social media for your business:
Schedule your updates for a set time
If you have done a little research, you know what the peak time is for getting your audience to see your posts. Use an app to schedule your posts at those times. It could be during lunch or at the end of the day. This is a simple way to make sure your content is being seen by the most people.
Set up an advanced search for your name or brand
When you want to see who is talking about you on social media, set an advanced search for your name, brand, and website. This will let you see the posts that mention you even if you are not properly tagged.
Follow the people who are sharing your content
If a person takes the time to share one of your blog posts or favorite one of your tweets, following them is a simple way to show your appreciation. This is also a way to find more people who are interested in your content.
Add social media to your email signature
Our email signature is often overlooked as a place to add a call-to-action. Add links to your social media accounts at the end of your emails. You can make that stand out more by simply changing the color of the text of your call-to-action.
Complete your profile information
If you have multiple social media accounts, chances are that you have an account profile (or two) that is not complete. A complete profile is easier to find when users conduct a search, so take the time to go through and fill in any holes.
Use Fiverr to get custom images
Posts that include an image are more popular than those without. So make sure you add a unique image to your content. Not everyone has the gift of creating an image to use online. Thankfully, there is crowdsourcing sight Fiverr. You can hire a freelancer to create a unique image just for your brand, and for as little as $5.
Link to your landing pages in posts
Engaging with an audience on social media is important. But it is also important to have those people get to your website. Always include a link back to your landing page inside your posts so that people can easily click back to it.
There are so many simple ways to boost your social media marketing efforts. What are some of your tips?
Alex Noudelman is a Digital Marketing Manager in Toronto, Canada. He specializes in social media marketing, search engine marketing, and copywriting.
