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Chipotle Mexican Grill has become the first major restaurant chain to serve only cuisine which is free of genetically engineered ingredients.
With many alternative media sites raising awareness about the ill effects caused by genetically modified crops (including environmental damage, increased use of herbicides on the ‘Roundup Ready’ crops, and still-to-be understood adverse health effects posed to humans), consumers have begun to pull their support from fast food joints like McDonalds, and instead seek healthier, more sustainable options elsewhere.
To meet this increased demand for organic, GMO-free food, Chipotle Mexican Grill has become the first major restaurant chain to serve only cuisine which is free of genetically engineered ingredients. This new switch took place on April 27, 2015.
“This is another step toward the visions we have of changing the way people think about and eat fast food,” said Steve Ells, founder and co-chief executive of Chipotle. “Just because food is served fast doesn’t mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.”
Philosophers stone – selected views from the boat
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