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Why Your Landing Page Isn’t Converting
A landing page is where your customers end up after clicking on a pay-per-click (PPC) advertisement. Unlike a homepage, which is meant to be an introduction to your site and guide visitors, a landing page has very specific focus: it exists to convert visitors into sales, leads, signups, or another singular action. It should go without saying that your landing page is going to be a key part of any search engine optimization (SEO) or PPC campaign. Just as a great landing page can make a campaign succeed, so too can it cause failure if poorly devised. If you find that your landing page isn’t converting visitors as expected, it could be that one of these common mistakes is to blame.
Your Call to Action Is Unclear
If someone has clicked on a PPC ad, they likely have a specific interest in whatever was being offered. They could want to save on insurance, get a free quote, book an appointment for a massage, or any number of other things, depending on your focus.
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