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Do Social Signals Affect Your Search Engine Rankings?
When it comes to SEO, social media marketing is often thought to play an important part. However, few people truly understand exactly how much SEO and social media overlap. While many people do not appreciate just how important social media factors are, others overestimate just how much influence social media can have on their rankings. The truth is that social media does seem to have an impact on search engine rankings, but it can be difficult to measure exactly how much. While we cannot know the exact influence social media has with Google’s algorithm, we can draw some conclusions from the available data.
The right social media marketing for your Toronto company can help get you to the top of search engine rankings. Here is what we know so far about social media and SEO.
Social Media Shares
When Internet users share your articles, videos, and posts on social media sites, is there any effect on your search engine rankings? The truth is, social shares on sites like Facebook, Twitter, and Google+ are an important social media factor for increasing ranking. There have been many noted correlations between sharing and increased search engine rankings. This means that simply posting your content may not be enough to dramatically increase your rankings; you also need to have people sharing your content on different social media platforms. While Google has said that social media shares do not play a role, the data suggests that there is a correlation. Play it safe and promote sharing of your content.
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