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There are a number of different ways to envision the internet, from a highway to a “series of tubes.” When it comes to search engine optimization (SEO), it sometimes helps to picture the web as a mass of interconnected chains. This is because links, especially backlinks, are such an important part of SEO. A link is a beacon to both audiences and search engines that says, “this is interesting enough that you should leave the current page and see it.”
Unfortunately, there are numerous ways that links can be purchased without the quality content to back them up. As a result, Google has been aggressively devaluing backlinks in how its algorithms weigh web sites. The result is that links are still important, just not as much as they used to be. This also means that it takes more effort to get the most out of your backlinks than it did previously, so consider the following tips in your content marketing plans.
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Read More: Effective Link Building