8 Ways To Reduce Your Website Bounce Rate
In internet parlance, a “bounce rate” is the percentage of visitors to your web site who leave after only viewing a single page. This is an important metric that reflects how many viewers turn to look at your web site then keep right on turning away from it. Since the whole purpose of a business’s web site is to attract customers and visitors, this is an obvious problem. The bad news is that there are a lot of different reasons someone could be bouncing away from you—poor layout, not being informative, feeling “sketchy,” etc.—but the good news is that there are definite steps you can take to improve your rate.
Before beginning, it’s important to know that there is no single, ideal bounce rate to aim for. Let’s use this article as an example. Since it is expected that some people will read this article, get the information they want and leave, the “good” bounce rate for this page is going to be higher than what would be considered good for, say, the home page. Generally speaking, the more a page is meant to illicit a certain course of action the lower your bounce rate should be. For example, a high bounce rate on a page with a purchase button is a sign that something is wrong with your approach.
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