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Top 10 Tips For Successful Content Mapping in SEO
Next to keywords, content is king in SEO. Without the ability to deliver an engaging, quality piece of writing, no one is going to spend more than a few seconds on your page before finding something else. When you have quality SEO content on a page you are accomplishing several things at once. You are giving people a way to find your page, a reason to come to your page, a reason to stay on your page, and a call to action.
Content mapping is part of this quality and it relates to how information is framed and delivered on your page. Successful content mapping distributes information so that the reader’s most immediate questions are answered first, and they are guided to more specific and in-depth answers second. Where they are guided will depend on the topic. The content could lead the reader further down the page, to a different page on the site that deals with the specific matter, or to another site entirely, such as your main homepage. When creating SEO content, part of attaining quality will be in using content mapping to form specific, targeted messages that guide readers along a desired path ending in your product or service. Here are the writing tips to keep in mind so you can make the top content for your SEO.
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