4 Untold Dos and Don’ts of About Us Page
Static pages are all well and good for explaining the specifics of what your business does, but your web site’s “About Us” page should be a quick way for visitors to know who you are and why they should care. Unfortunately, not all web sites offer this. Often, the “About” page is a thrown-together set of marketing or self-centered puffery that doesn’t offer any benefit to the curious reader.
An “About” page has one of the longest shelf lives of any piece of content on a web site, so it’s extremely important to make sure you get it done right. Here are some simple tips to avoid common mistakes.
DON’T Mindlessly Talk About Yourself
This point likely seems odd on reflection. It is easy to find “About” pages that are nothing but blatant self-promotion advertising “dynamic solutions” and “agile business solutions.” Many have short (or not so short) descriptions of the company’s history and evolution. While it is fine to include this information on your web site under tabs like “Our History,” it is not suitable for the “About” page itself.
Read more: 4 Untold Dos and Don’ts of About Us Page
