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The world of online marketing is constantly changing, and that means modern SEO practices are crucial for success. What was good SEO five or six years ago could leave you in your competitor’s dust in 2016. Search engines are always changing and altering their algorithms, while Internet users’ tastes and habits change. SEO is constantly evolving, and marketing success depends on using modern SEO as opposed to outdated SEO.
Here are some modern SEO strategies that will help you achieve success in the coming year.
With Google’s recent changes to its algorithm, one of the first things any user will see when doing a search are the Google Places business pages, which appear directly at the top of Google searches. If you’re not taking advantage of this feature, your competitor likely will. Keep your Google Places page up to date and encourage satisfied customers to leave positive reviews.