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December 12th, 2016
By Sofo Archon
Guest writer for Wake Up World
How many times have you bought an electronic device, only to find out that it has stopped functioning properly just a short time after your purchase? You spent so much money on it, and suddenly you’re sad to know that it’s not working well anymore. The result? Wasted expenses, labor, energy and finite resources, not to mention the toxic waste that ends up in landfills, poisoning the planet.
But why is that so? Why is it that most products’ lifespan is so short, considering the advanced modern technological means of production? The answer is planned obsolescence.
Our economic system is based on constant consumption — the more we buy, the more money moves into the economy, and hence the more the economy grows. If money stops moving, the economic system is bound to collapse, since people will not be paid or have money to pay for the products and services they need or want.
There are two main ways our society manages to keep people buying stuff:
Firstly, through advertising. We’re exposed to thousands of advertisements each and every day whose sole purpose is to convince us to keep on shopping under the promise that doing so will make our lives better. Through advertising, companies have managed to make us confuse our needs with our wants, thus making us desire to acquire things that we don’t truly need, so that we can fill in their pockets by emptying our own.
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