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Finding Non Obvious Trends
Finding Non Obvious Trends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Marketing Podcast with Rohit Bhargava
Trends are funny things. People spend their entire careers trying to spot them, but more often than not, the prognosticators are either wrong or simply stating something that’s become obvious to others.
It’s kind of funny too because those same folks are often the first to erroneously pronounce when a trend is no longer a trend.
I remember many years ago when the mainstream media jumped on the trend of blogging and then certainly were some of the first to tell us that blogging was dead. In reality, neither was true because simply pointing out a trend often belies the true meaning of why it came into existence in the first place.
My guest on this week’s podcast is Rohit Bhargava, trend curator, founder of the Influential Marketing Group and author of the new book Non Obvious: How to Think Different, Curate Ideas & Predict the Future.
Bhargava uses a method for unearthing what he calls the non-obvious trend in a way that helps you focus on why a trend is a trend and why people often miss the real opportunities behind them.
Questions I ask Rohit:
- What is your methodology for finding trends?
- Is it considered lucky for someone to fall upon a trend early?
- How can you think about trends that may not apply to your business’ industry?
What you’ll learn if you give a listen:
- How to find some of the non-obvious upcoming trends
- How to avoid the pitfalls of trend predicting
- What a “reluctant marketer” is and how to use this idea to your advantage
- Tapping Emerging Trends for Marketing Opportunities Often breaking into a new market takes having a hook,…
- Trends That Will Shape Small Business Next Year Last year about this time I wrote a post from…
- Small Business Trends That Will Finally Take Root I know that everyone is busy writing and reading and…
Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]
Source: http://www.ducttapemarketing.com/blog/2015/04/22/non-obvious-trends/
