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If you’re looking to cut down business costs, there are far better ways than having your web designer handle SEO and web marketing. Businessmen commonly have this erroneous mindset that an IT person has the same skill set, knowledge and expertise as that of an SEO expert or web marketer. While this is completely untrue, modern businesses should never compromise on their online brand identity and form a well-composed, balanced team of web developers, SEOs and online marketers, or simply outsource to an experienced local SEO agency.
For more on this, read : Why You Should Never Have Your IT Person or Department Do Your Web Marketing/SEO