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Resource Recap > The Art of Social Media with Guy Kawasaki
Resources You Can Use
How often do you get to learn from a top tech innovator and social media guru? Just what is a “Chief Evangelist” at Apple or Canva? And how can you be using social media to connect, contribute, and carry the gospel forward?
Last week on I4J Live, Guy Kawasaki shared practical, eye-opening insight from his experience in tech and social media. After the show, he shared a few of his favorite resources, too. We’ve complied them below. Please note that all titles and book descriptions are from Amazon – click each title to learn more.
Hear Guy at the NRB International Christian Media Convention!
Join Guy and many other speakers like Alistair Begg, Phil Cooke, Ed Stetzer, David Platt, Jonathan Malm, and more at the NRB International Christian Media Convention February 23-26. The NRB International Christian Media Convention is a jam-packed, four-day event that connects, equips, and edifies thousands of Christian communicators.
If You Want to Write: A Book about Art, Independence and Spirit by Brenda Ueland
For most, the hardest part of writing is overcoming the mountain of self-denial that weighs upon the spirit, always threatening to extinguish those first small embers of ambition. Brenda Ueland, a writer and teacher, devotes most of her book–published back in 1938, before everyone and their goldfish got their MFA’s in creative writing–to these matters of the writer’s heart. Still, the real gift of the book is Ueland herself: She liked to write, she didn’t care what anyone thought, and she had a great sense of humor. You’re simply happy to hang out with her.
Influence: Science and Practice by Robert B. Cialdini
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information by Itamar Simonson
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes.
Make your social media pop with Canva! (We do.)
During the show, Guy said every social media post should have an image. Sound impossibly hard? We thought so too, until we played with Canva after the show. True to its promise, it makes designing social media content more inutitively, beautifully, and easily than any program we’ve tried. Check it out!
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