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Adult Millennials With a Driver’s License in the United States Is Steadily Declining But Are Drinking Craft Beer
Thursday, January 8, 2015 10:58
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by Nick Rojas
Adult millennials, those roughly 18 to 33 years of age, are an important demographic when it comes to marketing, but they aren’t acting much like their predecessors, which makes them a difficult group to address. For example, the percentage of 16 to 24 year olds with a driver’s license in the United States is steadily declining. A peak of over 80% of youths were behind the wheel in the 80′s and this rate has fell below 70% in 2011 and is continuing dwindle.
Source: http://econintersect.com/b2evolution/blog1.php/2015/01/02/adult-millennials-with-a-driver-s-license-in-the-united-states-is-steadily-declining-but-are-drinking-craft-beer
