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Pens are a Good Marketing Tool
Everything you need to know about Search Engine Optimization, PPC advertising, Social Media Marketing, Conversion Rates, Affiliate Marketing, through Google Plus Optimization, along with full Writing and Blogging tips, including: SEO Copywriting, Article and E-book Writing as well as Guest Blogging enchanted with Graphic & Web Design, Video Editing along with Web Development.
The easiest and yet one of the most brutally effective ways of easily marketing your business is using promotional pens. I would like to start with the fact that pens are easily carried around and they are used on a daily basis. By using this pen repeatedly, after some time, the consumer will have the name, the logo and the services of your company cemented in his/her mind. To make things about this type of advertising even better, promotional pens are budget friendly, which is great, for example, for a company that has a limited budget. Of course, there are many other marketing tools, but most companies, big or small, successful or not, usually turn back to promotional pens, because they know it’s a tested method.
By giving promotional pens to customers, you also giveaway a sense of good will, and you make it much more probable that the consumer will be loyal when it comes to using your services. This also shows how companies care for their customers. Pens are also good for brand-building. When someone is carrying around a product with company information, he is creating brand awareness. Pens can easily be transported, so it’s easy to send them abroad. They are light, so the postage will be cheap, making pens ideal to send overseas. With pens you can reach out to a large number of people which would not be possible if you depend only on the so called “word-of-mouth” publicity. A person doesn’t necessarily have to own your company’s pen. There is a certain level of our subconscious connected to how people react to printed pens. For example, you can own a milk company and give some pens to the most visited places in your city. When a potential customer just uses your pen multiple times (at the post office, in the bank, at a coffee shop), that will most certainly make him think of your company when he goes to buy milk afterwards. You have to admit that there really is no better marketing than that, with something so small.
How to make sure that your promo pens succeed?
There are some features that might help:
- Always dare to be different
In order for your company to stand out in the eyes of the consumer, feel free to add one dashing color in your pen’s design. There is nothing wrong with black and white colors, but keep in mind that you have to be better, different and more unique than your rival companies.
- Take multi-functionality into consideration
Your pens can also have dual purpose as well. This can be for example, acting as a key ring, as a bottle opener, or anything else that is practical and used in every-day life.
- Green credentials
It is always good to include eco-friendly values along with the information about the company, when designing your pen. For example, companies that are worried about the company’s bad impact on the environment would be more than glad to use recycled pens.
Also, make sure you put your company’s number on the pen, because that is equally important as the services of the company and the logo of the company, if the consumer wants to contact you. People usually lose interest if they have to search for a number. So, make sure you make your pens smart, with all the information needed, no more, no less. Knowing the best marketing strategy can put you ahead of your competitors. Many businesses forget these little techniques, because they focus too much on large marketing campaigns. But sometimes, the little things can be just as effective, of even more.
To sum up, pens are widely used in everyday life because they are needed wherever you go. They are cheap to make, easily sent abroad, they can have multiple use. They are a very effective option of advertising, and they continue to be the most used promotional product. All you have to do is make your pen unique and different, with all the information needed (don’t forget the phone number and the address where people can reach you if they want) and you are sure to reach more people than you expect and get your name out there in a very short period of time.
http://www.ivandimitrijevic.com/blog/
2013-04-19 02:46:03
Source: http://www.ivandimitrijevic.com/pens-are-a-good-marketing-tool/
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