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Pressure Biosciences Inc (OTCQB:PBIO) has bolstered its marketing and sales capabilities for 2017 by contracting a well-regarded life sciences lead generation service and hiring two of four new field sales directors.
EKG Sales Associates (EKG) has spent over 20 years developing a contact database with over 50,000 scientists and other individuals from the life sciences area, some of whom are key decision makers.
As well as engaging EKG, PBI has also hired Ms Rajni Kareer who will be the sales director covering all of the west coast of the US.
The other new director, Nicholas Cobb, will cover upstate New York, northern New England, and all of eastern Canada.
He will also have responsibility for field service throughout the US and Canada.
Both hires have a strong background in selling capital equipment to research laboratories, including spectrometers and HPLC equipment, as well as lab consumables.
Roxana McCloskey, director of marketing and sales for North America, said: “We are excited with the hires of EKG and our two new field sales directors, but there is still much to do to complete our plan to build a viable, experienced, and successful marketing and sales team at PBI.
“We are committed to the immediate hire of at least two additional field sales directors, one each for the mid-west and east coast regions.”
Yesterday, the firm revealed that the growth in products and services sales helped it to post a 10% increase in revenue in the year just gone.
Total revenue for the year to end December came in at $1.97mln compared to $1.79 mln in the same period of 2015.
Products and services revenue was up 27% to $1.79mln in 2016 versus $1.409mln in 2015.
Story by ProactiveInvestors