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AMD Brazos–Is This The Way AMD Grows This Year?
http://www.lockergnome.com/theoracle/2011/01/16/amd-brazosis-this-the-way-amd-grows-this-year/
Anyone that has been doing any reading about the changes in the low power landscape has heard the news of the little chip that can – AMD Brazos. It is this year’s Atom, but without the need for any boost from nVidia for video capabilities.
In almost every place that writes about the new stuff coming out, there has been an article, or three, about the fact that this little chip is so much better than Atom because AMD did not neglect the video side of things, which has become so very important these days.
The chips are already out there in several small form PCs, and netbooks, with the move to more featured notebooks and PCs expected any time. It is finally looking as though the AMD camp has come up with the solution that has been looked at for so long - almost a complete workhorse PC on a very small die.
So while the performance crowd is looking at the Sandy Bridge chips and motherboards, the corporate buyers are eyeing Brazos desktops and notebooks for their workers, and lots of others are looking for the low priced, mid power solution.
That is the big difference from the Atom shopping of the last year and a half. With Brazos, no one is talking about what is being left behind in order to satisfy the cost cuts, as these systems will do the job for almost anyone.
This is the chip that AnandTech has also looked carefully at for the 10” tablets that will be coming equipped with them. The opinion there is that this is this year’s Atom in sales, but with 2011 performance numbers.
This will not be the way that AMD gets into the very low power market, where ARM holds sway currently, but the AMD ARM project was sold off a year ago, so any new effort would presumably be a while off, at best.
Since the top end is, for now, owned by Intel, and the need for the rest is to go high performance and high efficiency, Brazos looks to be the way that AMD will gain on Intel for the near term, as millions of small, more efficient chips in many different forms will beat the few Sandy Bridge chips at the top being used by the power users and benchmark racers.
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