Amazon Smartphones: A New Language of Android Mobile Devices
To the great satisfaction of the technology mavericks Amazon.com has announced the launch of its Smartphone line. Amazon has finally decided to collaborate with the China-based firm Foxconn (the manufacturer of iPhone) to design a Smartphone with Android OS. There is however a lot of speculation among the market and trade analysts regarding this news. Amazon has proved its worth as a successful internet marketer, but what kind of competition will it put in the market of high-tech mobile devices is something which everyone is waiting to figure out. One can however find enough justification behind the company’s decision.
Smartphone: A Moneymaking machine
Whatever be the fact, it is true that the Smartphones are the most used means of accessing the internet by individuals. And unless something really drastic happens, this condition is here to stay. Smartphones are to rule communication and commerce for the next few years. Amazon has realized this quite well and thus they are willing to advent into this market and roll the money machine. A recent survey also states that by 2017 Smartphone manufacturers will ship around 1.7 billion Smartphones. Therefore, one can clearly make out the reason why companies like Facebook and Amazon are entering this market.
Win Over the Customers
The Amazon Company has a huge customer base. Moreover, it has a unique following on digital ecosystem. Thus, it is normal that Amazon would look forward to achieve the same success with the Smartphones as it did with the Kindle Fire tablet. One of the major reasons the Tablet could put up a close fight with the Apple iPad is that it was offered at a very affordable rate. Amazon targets profit from customers purchasing the digital content like magazines, music, e-books, movies etc and not dirtectly fromm the sales of the devices.
Amazon Contents in the User’s Hands
It cannot be denied that with the introduction of the Amazon Smartphone it would complement the current Amazon ecosystem. The Amazon contents the likes of which are mentioned under the last heading can be accessed more easily. Moreover, people often left the Kindle-e-book at home, but the Smartphones can be carried with them anywhere they go. You would just hove it in your purse or wallet and take it with you. Thus, whether you are sitting idle at your home or waiting for your partner at a restaurant you would have a great option to access the Amazon contents. In addition, there are several apps, which are designed exclusively for the Smartphones which makes accessing the contents all the more easy.
Channels of Marketing
The launch of the Smartphone, will in most probabilities not be done by Amazon alone. Mobile service providers such as Verizon, Sprint and AT&T etc will be assisting Amazon in this task. These service providers will have a better negotiating power if there is more competition in the mobile market. Moreover, the market already built by Amazon can be utilized well to sell the Smartphone devices. Moreover if the prices are subsidized it would create a lot of buzz in the Smartphone market.
Tom Clarkis a popular author writing articles on Member Satisfaction and related topics. In this article he has given information regarding the online market research.
