Online:
Visits:
Stories:
Profile image
By Natural Society
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Nestle can No Longer Claim Nesquik is “a Great Start to the Day” in the U.K.

Saturday, January 2, 2016 13:45
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Natural Society

The United Kingdom isn’t messin’ around when it comes to false advertising and food company claims. Earlier this month, the iconic Nesquik bunny took a kick to the cottontail when the U.K.’s Advertising Standards Agency forced Nestle, the product’s maker, to remove its claim that the beverage is “a great start to the day.”

The agency upheld a claim by the Children’s Food Campaign that claimed the tagline encouraged poor nutritional habits in children.

The advertising watchdog is right, too. A 200-milliliter drink made with 3 teaspoons of Nesquik hot chocolate is packed with 20.2 grams of sugar, and Nestle acknowledges it.

“Because the product was high in added sugar, we considered that the suggestion that Nesquik was a suitable regular breakfast option for children encouraged poor nutritional habits in children,” said the lobbying group. [1]

But Nestle argues that most of the sugar in Nesquik comes from lactose, which occurs in milk. The company adds that the instant beverage contains added vitamin C and D, zinc, and iron. [2]

A Nestle UK spokesman said:

“The advert for Nesquik Hot Chocolate shown on the label of a family-sized bottle of milk was undoubtedly targeted at adults who were shopping for their family, making it clear that the product should be consumed over a number of days, rather than in excess.

However, we always listen to concerns when they are raised.

As a responsible manufacturer and to remove any ambiguity in the future, we will no longer use the statement: ‘For a great start to the day!’ in our UK advertisements.” [3]

Related: Nestle CEO Says Water Not a Human Right

The Swiss food group also said the Nesquik bunny was “carefully designed to convey a physically active, energetic character who could promote a healthy lifestyle.”

“It is the second time in almost as many years that we have forced Nesquik to change their advertising because it encouraged poor nutritional habits in children and could be seen to mislead parents about the health benefits of such a sugary product,” said coordinator of the Children’s Food Campaign, Malcolm Clark.

Clark said that the food industry could not be trusted to regulate itself and called on the government to “introduce tougher restrictions protecting children.” [4]

Sources:

[1] CNBC

[2] BBC News

[3] HNGN

[4] The Telegraph


Storable Food



Source: http://naturalsociety.com/nestle-nesquick-great-start-to-the-day-uk/

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.