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First food truck fleet in Israel announces tender for local Jerusalem

Thursday, February 9, 2017 15:41
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(Before It's News)

Food Trucks (Finally) Coming to Jerusalem!
First food truck fleet in Israel announces tender for local restaurateurs

Launch set for summer 2017
Jerusalem Municipality

Jerusalem, February 8, 2017 – The Business Development Department of the
Jerusalem Municipality and the Jerusalem Innovation Team (JLM i-team)
announce today the tender for AutoChef, the first food truck fleet in
Israel, which aims to serve business and industrial areas during the day and
create local pop-up events in neighborhoods in the evening hours. The
initiative seeks to bring a commercial front to areas in the city where
permanent infrastructure is currently deficient, serving as a lab for the
future development of these areas, while giving participating restauranteurs
a chance to reach new customers. The call for bids (#15.2017) from
restaurateurs is open and interested parties are invited to submit tenders
according to these guidelines.
A conference for bidders hosted by the Business Development Department will
take place on April 11.

Up until now, all attempts to launch food trucks in Israel have been vetoed
by the Ministry of Health on regulatory grounds. AutoChef solves this
challenge by creating a fleet of five to seven trucks, each with a single
culinary specialty and run by a local restaurant. Neighborhoods and business
areas currently underserved in the culinary sense will have the opportunity
to enjoy gourmet food, experience the creative use of public space and build
location-based social and professional connections. Participating
restauranteurs will be able to explore possibilities for expansion in
underserved areas without having to take the enormous risk of opening a new
branch in an untested area that currently has no commercial front.

“The Jerusalem culinary scene is renowned worldwide, appealing to visitors
and residents alike,” says Mayor of Jerusalem Nir Barkat. “We want to bring
restaurants to residents, workplaces and neighborhoods in order to connect
Jerusalemites with their local businesses.”

The AutoChef food truck fleet will be active daily in business and
industrial areas, such as Har Hotzvim and the government district, and as
the focus of evening events in outlying neighborhoods that include cultural
and/or social content organized in collaboration with local community
councils. On weekends and holidays, the band will be active at tourist and
leisure sites such as parks, museums and the Old City.

“In many neighborhoods and business districts in the city, there is a
considerable lack of commercial and entertainment development,” says Inbal
Moses, head of the Business Development Department at the Jerusalem
Municipality. “This initiative brings businesses to neighborhoods and
residents, answering an existing need and strengthening businesses at the
same time.”

“The spirit of innovation in Jerusalem has reached the culinary scene,
strengthening businesses and enriching public space,” says Sharone April,
Director of the JLM i-team. “We are proud to be partners in the AutoChef
initiative and eagerly await seeing neighborhood residents and people
working in the city enjoying quality culinary, community and social events.”

From the moment of its inception, the JLM i-team was tasked by Mayor Nir
Barkat with coming up with unique solutions to boost the capital’s economic
development and positive business environment. In that vein, the i-team is
developing a series of initiatives to strengthen entrepreneurs and small and
medium businesses in the city. AutoChef is the first of these initiatives to
be announced to the public, with others to be revealed in the coming months.

The Jerusalem Innovation Team

The JLM i-team, founded and funded by Bloomberg Philanthropies, is a senior
consulting team that reports directly to the Mayor of Jerusalem and works to
tackle strategic targets and seemingly intractable problems in the chosen
areas of economic development, youth-at-risk, creative public space,
education and building active communities. The i-team’s unique status as
in-house yet independent, Jerusalem-focused but part of a strong
international network, allows it to surmount bureaucratic hurdles and create
bridges between departments and organizations for the greater good. The
i-team uses Bloomberg Philanthropies’ successful innovation framework for
solving acute city challenges, which is based on a structured, data-driven
approach, a focus on short processes with maximum impact, innovation within
existing bodies, and inter-departmental and inter-organizational
matchmaking. The i-team is committed to initiating programs, hand-in-hand
with municipal partners, that, once successful, will have the greatest
impact on the residents and businesses of Jerusalem.


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