R.I.P: Suzuki US

Suzuki is finally giving up in the US.
Expected, but still sad.

The Kizashi sedan was one of my favorite. And I do have fond memories of Joe Isuzu.

Here is the official word:

“BREA, Calif.–(BUSINESS WIRE)– American Suzuki Motor Corporation (“ASMC” or “the Company”), the sole distributor in the continental United States of Suzuki Motor Corporation (“SMC”) automobiles, motorcycles, all-terrain vehicles and marine outboard engines, today announced that it plans to realign its business to focus on the long-term growth of its Motorcycles/ATV and Marine divisions. Following a thorough review of its current position and future opportunities in the U.S. automotive market, ASMC will wind down and discontinue new automobile sales in the continental U.S. The Company has determined the best path to achieve this realignment in an efficient and orderly manner is to restructure its operations under chapter 11. The case will be filed in the United States Bankruptcy Court, Central District of California in Santa Ana.

Consistent with ASMC’s long history of standing by its products, owners of Suzuki automobiles will be protected. All warranties will continue to be fully honored and automobile parts and service will be provided to consumers without interruption through ASMC’s parts and service dealer network.”

2012-11-06 05:15:26

Source: http://www.burlappcars.com/2012/11/rip-suzuki-us.html