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Enve Creative Announces Significant Improvements in Service Offerings
Enve Creative has realigned their business goals and service offerings to focus more on assisting small businesses and non-profits with building online marketing strategies and improving branding, and less on one-off projects.
Torrington, CT (PRWEB) October 20, 2012
Enve Creative, established in 2009 as a design studio specializing in web design, has redefined its service offerings to assist socially responsible small businesses and non-profit organizations with developing online marketing and lead gathering strategies. By broadening the scope of their services, the Enve team will target clients interested in building long-term online success from well-established goals within specific markets.
"It used to be that people were just looking for a website or some other one-off project," says Sarah Espano, principal and lead designer, "and we were happy to help out. But as the online marketing world has changed, we've come to realize that it is limiting and, in some ways, counter-intuitive to consider individual marketing efforts in isolation. Clients have to be willing to do a little bit over a long period of time in a variety of places to successfully generate leads from online marketing and build a solid brand. The best way to reflect that philosophy on our side was to change the way we present ourselves as a business."
While Enve will continue to offer its full suite of design and marketing services - web design, email marketing, social media marketing, and more as listed at http://envecreative.com/services - they will combine these services into specifically crafted packages suited to the budget and goals of each client.
In order to recommend the best package for each client, the Enve team has developed what they call the Online Marketing Formula, a five-step process proven in its ability to generate leads over time:
1. Planning: Defining project goals and target audience, and then pinpointing the right platforms upon which to build an effective results-driven online marketing presence.
2. Strategy: Crafting a forward-thinking, full-scale online marketing strategy, structured around insightful, logical solutions to meet the project goals and hit the target audience.
3. Conceptualization: Researching competition and trends, and studying the successes and failures of existing marketing efforts. Exploring the nuances of the project together and refining the strategy, as well as evaluating branding.
4. Design & Development: Presenting, selecting, and implementing visual aspects of the project, aligned with the project goals and branding.
5. Launch & Promotion: Testing, launch, and promotion of re-invigorated brand, and calendaring continued efforts to continue executing a long-term online marketing strategy centered around consistency and building leads over time.
"There are no quick fixes in online marketing strategy, but many clients don't seem to understand that. By changing the direction that our business is heading in, we're practicing what we preach: targeting clients who truly want to generate long-term success but, at the same time, who understand that doing so means commitment and collaboration," Espano says. "The formula is about identifying our clients' real problems and helping them build a strategy around solving them, not just completing work and moving on to the next project."
Beginning in 2013, Enve will also ramp up their content marketing, augmenting their website's popular blog with resources about topics targeted at assisting struggling small business owners and non-profit organizations: lead generation, defining your target market, selecting which online marketing efforts are right for your type of business or organization, and building a strategy around a defined schedule.
About Enve Creative LLC
Enve Creative is a sustainable design studio based in Torrington, Connecticut. Their distinctive design & marketing formula emphasizes superior customer service, proactive insightfulness, and creative problem solving, and they are highly regarded for their client relations and responsiveness. Enve has been assisting small businesses and non-profit organizations with website design, online marketing services, and more since 2009. Meet Enve at http://envecreative.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb10032131.htm
2012-10-20 17:22:36
Source: http://www.prweb.com/releases/prweb2012/10/prweb10032131.htm
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