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Content Farm: Avoid Being One
Google’s latest algorithm update has been specifically targeting so-called ‘content farms’. Most people probably still don’t know what a content farm, is while some sites may already be affected negatively by this update.
What Are Content Farms?
Content farms are essentially about sites that produce a large degree of content, typically with the sole purpose of attaining search rankings result. These sites and articles often provide less than the most-relevant information or results for a particular topic, outranking some very valuable and informative sites.
How to avoid for getting flagged as Content Farm:
- Use natural language
- Don’t focus solely on keywords; spice it up with some very specific terms.
- Use synonyms
- Don’t repeat the same term or phrase over and over; try to find other similar expressions.
- Link out: Link out to your actual sources and add more external links to resources that offer even deeper insights.
- Make the article understandable for everybody, but make it interesting for experts as well by going in-depth.
- Add internal links for users, not search engines
Use internal links wisely. Link to more in-depth knowledge which someone would actually read, not a general article on a slightly related topic that happens to be mentioned.
Don’t add more and more resources on the same particular topic, but optimize one page by adding more resources to it and updating it.
Add lists to articles to make them more readable but don’t write superficial “listicles” consisting only of a list of bullet points.
If you understand that content farms were focused on ROI from advertising, you'll understand why part of there strategy was to make content good enough to get a search ranking, but not quite good enough to satisfy a reader's quest for answers, rather, content farmers want to entice readers into clicking ads that will satisfy the searcher and so charge a premium for their content.
Make a site that focuses on one topic, do not try to cover everything, as you end up covering nothing in depth.
Article Source: http://seoworks.posterous.com/pages/content-farm-avoid-being-one
