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Upgrade Your Game: Keep Track of the Latest Website Trends
When people visit your website, you want to make sure they find exactly what they are looking for and you certainly want to leave the best possible impression. Your website should mirror your business in every little detail and it should show that you are a professional who cares about his or her customers. Your website needs to offer great customer service, if you want your customers to be satisfied. In order to stand out from the crowd, you need to implement a change from time to time, and work on improving your website.
The quality of your website is especially important in 2016, because expectations are very high now and almost everyone has a good business website. That is why it is of the utmost importance that you follow the latest website trends. Make sure you upgrade your game and exceed all expectations. Let’s take a look at the website trends for 2016 that you need to pay attention to.
Responsive Web Design
Having a responsive web design is the number one trend for every successful website and it continues to stay that way in 2016. Your website needs to be easy to navigate for all of your visitors, no matter what device they are viewing your website from. With the recent arrival of the CSS3 layout, your website’s underlying code can be made a lot simpler and more reliable. There will be no need for a redesign whenever a new device is launched, since having a responsive web design means that your website will have the proper technology to be able to automatically respond to your users’ devices, that is, switch the resolution, image size and scripting abilities.
Usability
Usability is a very important feature of every successful website. Your website’s navigation features need to be top-notch. Customers should be able to find everything they are looking for with ease, otherwise they will move on to the next site. Another important feature that will attract more people is the speed at which your pages load, since it’s certainly not good for your business to have a slow website that will only annoy everyone.
Minimalism
Minimalism is another very important trend you should follow in 2016. More and more business owners are implementing simpler designs and layouts, to make their websites more responsive and more pleasing to their users. It’s becoming more and more crucial to make a website more simplistic, without cluttering it with all sorts of nonsense. Less is always more here, and it’s important to focus on the most essential things.
Many websites today are even using flat designs. Flat images are pleasing to the eye and they make the user experience much more satisfying. What’s more, businesses that use a flat design often incorporate bright colours on their websites, since that helps important features stand out and really makes a difference.
Bright Colours
Whether you are using flat designs or not, you should have very bright colours on your website. This is also a trend that is becoming more and more popular in 2016. It reminds of the 80s. Actually, it was once considered unprofessional, but not anymore. Today, it makes all the difference and it can attract a serious number of customers. Bold and vibrant colours are a great way to draw the eye and leave a strong impression on your visitors.
Content Marketing
There’s nothing new happening in this department, but it is a trend that is most certainly expanding in 2016, becoming one of the most important features to make your website extraordinary. When you provide your customers with high-quality content, they will be more satisfied and more engaged. Content is king, but you also need to implement implement a solid digital marketing strategy that covers all the bases.
Ghost Buttons
Having so-called ghost buttons on your website is not such a new trend, but is gaining immense popularity in 2016. Those buttons are transparent and they give a nicer and cleaner look, as they blend in nicely with the website’s background, giving your customers a fuller experience. They allow you to showcase beautiful, large high quality images, and can be an excellent way to draw the eye to a call to action, as they light up when users hover over them. If you use flat or minimalistic designs, ghost buttons are what will make a huge difference.
Background Videos and Cinemagraphs
More and more websites are using videos in their background and that trend really attracts a lot of people. The videos engage people more and they just make a website a lot more interesting. Cinemagraphs are another trend that is becoming more popular on a daily basis, as a lot of business owners have come to realize that images with subtle areas of animation give off an element of surprise and are very pleasing to the eye. This trend will definitely gain even more popularity, as it showed an immense increase in conversion rates.
These are the most popular website trends that are making a big impact in 2016. Now, you don’t have to follow all of them (although it surely would be nice), but you need to implement at least some of them if you want to improve your website and make sure you set your business apart from all the similar companies out there. There will definitely be more trends this year that will be essential for any website’s quality, but following the ones mentioned above is enough, for now, to ensure you boost your reputation and expand your business.
Whatever field you are in, it is crucial that you always do anything you can to improve it and provide your customers with the best service possible and that, of course, includes investing in the latest technologies and new features, such as the ones mentioned above.
