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Box Floats Into Europe, Aiming For 30% Of Its Cloud Business To Be There In 18 Months
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The cloud-storage company Box is today announcing a new step up in its business: it is officially moving into Europe, opening an office in London to focus its efforts in the region, and help it in the landgrab for cloud customers against competitors like Dropbox and Google.
The move is not Box’s first foray into doing business here — Aaron Levie, the CEO and co-founder, tells TechCrunch that European customer numbers have doubled in the last year. And they already account for half of all of its traffic among 11 million users worldwide, and between 12 and 15 percent of its customer base. Opening a full office will help Box focus that effort, he says, and reach their goal of “doubling the share” in the latter category in the next 18 months.
source: http://feedproxy.google.com/~r/Techcrunch/~3/hyJQWlYULpg/
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