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Mind Edutainment Gets Rs. 2.7 Cr. Will Help Students Think Smarter
Mind Edutainment, a company which offers Education focused Information & Communication Tools (ICT) has secured funding of Rs. 2.7 Crores (US$ 500,000). The funding round led by Accel Partners was supported by angle investors Meena Ganesh (MD Pearson Education Services) & others.
While companies engaged in delivery of education tools via digital medium are many, Mind Edutainment has chosen to focus only on Higher Order Thinking Skills (HOTS). Its product, THOTS lab is, “A scientifically designed space in schools, with a purpose to equip the future generations with the wisdom of structured thinking skills and thinking processes”. Simply put, the company plans to have an educational environment wherein physical objects & digital tools are combined to enhance the thinking capacities & promote cognitive thinking.
Setup by Ashutosh and Sangeeta Khurana, in 2007, the company received seed funding from Department of Science and Technology (DST), (Government of India) and IIM Ahmedabad’s Centre for Innovation Incubation and Entrepreneurship (CIIE) in 2010. This round of funding will be utilized to expand customer-base & improve the delivery process. The duo proudly claims to have inculcated HOTS in over 50,000 students from over 40 schools. Currently operational in Delhi, the company hopes to expand to 8 other metros including Chandigarh, Bangalore, Hyderabad, Chennai etc.
The education sphere has tremendous scope of growth, especially in developing countries like India. While companies like these are offering innovative content, many others are engrossed in augmenting the delivery medium. Hardware based technologies like Tablets, DTH & even the ubiquitous Mobile Phones via applications, are being employed to offer upcoming generations the power of education. Meanwhile telecom companies too are engrossed in leveraging the education sphere to offer Value Added Services. While there is a lot of money to be made, will such endeavors truly shorten the learning process?
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2012-08-16 08:12:57
Source: http://www.watblog.com/2012/08/14/mind-edutainment-gets-rs-2-7-cr-will-help-students-think-smarter/
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