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You’ve Got Some Content, But Do You Know How To Promote It?
When you see blogs talking about how successful they are, you probably feel a little bit left out as your content isn’t producing the stellar traffic they boast about. It seems that SEO isn’t the alpha and omega to producing content that gets you tons of traffic after all. Is there a way to mitigate this?
The Web works in very mysterious ways, and topics might not flow as easily as others do if you don’t have the right tools. A carpenter can cut a block of wood with a steak knife, but would you rather take a week to do it or just grab the chainsaw and hack through that block in a few seconds? The Web pretty much operates in the same manner. There are just simpler ways to do things that don’t involve producing tons of search-optimized content.
Here’s where content promotion services step in and do the job of marketing your content for you. Have a look at a couple:
- Dlvr.it - Pronounced “deliver it,” dlvr.it is a service that lives up to its name in every aspect. It literally delivers your content through major (and minor) social media venues, optimizes it for search, and polishes over the rough ends so anybody and everybody can see it. Your promotions will reach millions of readers who also read The New York Times and other major publications. And with $1 for your first promotion, does it really hurt to give it a shot?
- Outbrain - This service puts the most recommended content on your site within a small widget, or box, that attempts to coax the visitor into visiting even more of your site. This effectively will decrease your bounce rate and works well for SEO. If you want to put your best foot forward, Outbrain should be a component of your content marketing strategy. But you don’t only get the cute little box at the bottom. You also get your site promoted in other different venues that pay them to distribute your content. This kind of strategy will attract readers from all over the Internet right to your doorstep. You must contact them for pricing and more information on how they do this.
Both of the services we’ve discussed so far are paramount examples for what you should include to make your website’s content speak more to the visitor and possibly achieve sales. With these solutions, you’ll shortly discover why people say that “content is king!”
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com
http://www.twitter.com/ramonray | http://www.facebook.com/smallbiztechnology
[email protected]
Small Business Technology Tour (Fall 2011)
http://www.smallbiztechtour.com
* Mountain View * Salt Lake City * Boston * Chicago * Atlanta
2012-08-10 06:22:37
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