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Ensighten Raises $15.5M Series A Round To Provide Enterprise Tag Management
In SoMeIT (Social Media Information Technology), we are fully dedicated to satisfying all of your web needs, integrating your business to social networks.
Tags are the key to understanding visitor behavior for any web business, but installing, serving and managing them can be incredibly complicated and time consuming, and it can also actually negatively affect page performance. Startup Ensighten wants to deliver tags as a service, making it scalable and incredibly fast, and today it’s announcing a $15.5 million Series A round led by Volition Capital, and including Eastern Advisors and Floodgate Fund to help it do that.
What Ensighten does with tags, which can be things like cookies, pixels, snippets of Javascript or others that let users perform analtyics on their visitors and conversions, is to take a process that would take a huge team and constant vigilance if managed in-house and make it flexible without having to edit the page itself.
source: http://feedproxy.google.com/~r/Techcrunch/~3/Rkhzs-saBBY/
2012-09-12 01:42:08
Source: http://someit.com/2012/09/12/ensighten-raises-155m-series-a/
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