Visitors Now:
Total Visits:
Total Stories:
Profile image
By Wat Blog - Connecting Web - Advertising - Technolog (Reporter)
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Google To Start ‘Pay-Per-View’ On Youtube. Will You Pay To Watch?

Friday, October 19, 2012 5:12
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Google is slowly monetizing its Youtube platform. In the latest step, it is contemplating offering Pay Per View (PPV) option to viewers. In an apparent step to fight the rampant piracy, YouTube could soon feature premiere movies which are currently available via many DTH operators. Though Google has not confirmed yet, this monetization drive could include certain videos too. Google had acquired Youtube for a staggering sum of US$ 1.65 Billion. However, till recently all the videos presented on the streaming web-portal were free to watch. In fact, specially for India, Youtube has a dedicated section for movies called ‘YouTube Box Office’ which streams full-length feature films for free.

Youtube took a very important strategic decision to feature ‘channels’ of large content producers & even managed to premiere a few films on its site. Thanks to these extensive tie-ups with content providers Youtube is slowly shedding its image of a site which contains videos generated by amateurs only. This was such a big issue, that sites Yahoo capitalized on the same & launched their own video-streaming sub-portal which only featured professionally produced content. While Yahoo chose to monetize its video-platform by inserting advertisements, Youtube has copied the step only recently.

Advertisements are a great source of income. However, since they are considered intrusive in nature, people can lose interest in the content. Realizing this sites like BigFlix have come up with online video-rental services. Additionally, all such sites including Youtube have realized the potential of regional content & TV serials too along with movies. Perhaps this PPV endeavor is mere extension which aims to offer people advertising-free content for a subscription fee.

While all this sounds good in theory, there’s still a major hurdle to overcome. Online streaming requires high-speed & cheap broadband. As we all know the poor condition of India’s internet, such streaming services have to regularly deploy some clever tactics to ensure uninterrupted sessions. But, the scenario is changing slowly. Additionally, the mobile internet sphere is witnessing rapid strides in technology that will allow such streaming services to work flawlessly. Though companies & viewers may soon be able to watch premium content, will they pay to access the same?

Image Courtesy | peakpositions

Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency


WATBlog is India’s Best Blog Of 2009 and is owned and managed by WATMedia Pvt Ltd a Digital Media Company that aims at being the thought leader in the space by Connecting the Web, Advertising and Technology (WAT) Industry in India.



Source:

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.