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Retailers “Under-Investing” in Mobile Commerce
Most retailers are not investing enough in mobile commerce, says Susan Simmons, CSMG analyst. Mobile can influence every part of a retailer’s interactions with customers, Simmons argues.
It’s more than payments or wallet functions, but also extends to store operations, faster customer checkouts and the ability to reward loyal customers.
“Every aspect of the customer experience is a place to use mobile,” Siommons says.
Mobile apps, couponing and offers are ways to get people to engage. It’s service, not just sales, Simmons says. “It’s a way for people to experience the brand outside the store.”
Apple retail experience might be the model, some would suggest.
2012-10-29 01:22:06
Source: http://dailynewsreader.mobi/2012/10/28/retailers-under-investing-in-mobile-commerce/
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