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Apple Wants You To Know The iPad Mini is Just Like The Bigger iPad [VIDEOS]
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The iPad Mini is just like the iPad, got it? There’s really no difference. OK, maybe except for the size. And the lack of a Retina screen. But that’s it!
That’s the not-so-subtle message behind these two new iPad Mini ads from longtime agency TBWAMedia Arts Lab. The top features the swing tune “Two of a Kind” performed by Bobby Darin and Johnny Mercer and shows the bigger and smaller iPads next to each other as a user searches photos. The ad at bottom similarly displays the iPad Mini’s ability to act as an e-reader.
While we’ll never know the famously tight-lipped Apple’s motivation for running the spots, it appears that market research revealed some consumers believe the Mini i… Continue reading…
More About: Advertising, Marketing, Mobile, apple, ipad mini
source: http://feeds.mashable.com/~r/Mashable/~3/hGHnORuRSPE/
2012-11-12 07:41:41
Source: http://someit.com/2012/11/12/apple-wants-you-to-know-the-ip/
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