Camper – Temporary Shop Installation – Paris
Addicted To Retail (ATR) presents: Camper Paris by François Dumas.
In honour of Camper’s 20th anniversary, François Dumas created a temporary shop installation during Paris Fashion Week – using little more than broom handles and cups of paint.
Dumas, a French designer based in Amsterdam, found a cheap and cheerful method for displaying and decorating the Spanish brand’s shoes. Long wooden sticks were dipped in paint, then sliced and stapled to create shelves, frames, lighting stands and wall fixtures.
On the main floor of the Rue du Faubourg Saint-Honoré shop, a wooden shelving unit enfolds boots and sneakers individually displayed on platforms made from cut wood, and on a nearby wall, rays of colour explode from custom-sized frames. On the upper floor, an area for a cocktail party, the sticks form larger units for waist-height lighting and footwear hangs from the ceiling.
The approach is inexpensive, low-tech and handmade: and the playful and collaborative look emphasizes Camper’s interaction with wide-ranging designers in their Together stores.
*Photos courtesy François Dumas
(ATR) – Dedicated to the experience of shopping
2012-11-10 19:51:22
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