Addicted To Retail (ATR) Special Feature: ‘A Beautiful Blizzard’ Window Installation by CRACK for Sephora
Addicted To Retail (ATR) presents: Sephora ‘A Beautiful Blizzard’ Window Installation by Crack Experience.
Sephora reached out to Crack Experience seeking help bringing to life their “A Beautiful Blizzard” Campaign for Holiday 2012. Sephora believes that like a snowflake, no face is the same, and all are equally beautiful. Inspired by the iridescent sheen and geometric shapes of scientific snowflakes, Crack developed the intricate snowflake designs consisting of several patterns and layers. These snowflakes were then turned in to floating, layered, sculptural installations in the windows of each store.
The iridescent material used to create the snowflakes is constantly changing and responding to the light conditions of the store and exterior environments, therefore no individual experience of these windows is the same.
Crack designed and installed pinnacle window displays for 5 flagship Sephora stores in NYC and SF, as well as did the design of all “Beautiful Blizzard” Art seen in all Sephora stores nationwide, in packaging and online.
Location(s)
SOHO | 555 BROADWAY AT PRINCE
UNION SQUARE | 45 E. 17th AT PARK
COLUMBUS CIRCLE | 10 COLUMBUS CIRCLE BTWN W. 60th & W. 58th
FIFTH AVENUE | 597 5th AVE BTWN E. 48th & E. 49th
POWELL STREET S.F. | 33 POWELL ST. AT MARKET
CREDITS:
Project Name: “A Beautiful Blizzard”
Client: Sephora
Design Firm: Crack Experience
Collaborator: Sephora Brand Marketing Team
Environment: Retail, Flagship
Materials Palatte: Glass and Plexiglass panels with applied iridescent Mylar, custom hang systems, custom media display wall, custom printed beauty images
Project Location: 5th Ave, Columbus Circle, Soho, Union Sq, (NYC) Union Square (SF)
Size: Windows Boxes, Various
Completion Date: 11/16/12
Design Team:
Dan Pelosi, Creative Director
Emily Steen, Retail Designer
Natsuko Purcell, Graphic Designer
Ben Ohmart, Engineer
Jason Siemer, Production Manager
Monica Coakley, Account
Michael Buchalter, Project Manager
Dale Frame, Graphics Manager
*Photography by SGM Photography
*EDITOR’S NOTE: Special Thanks to CRACK for the photography and project details.
(ATR) – Dedicated to the experience of shopping
2012-12-03 07:50:46
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